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Marketing Matters: Where AXE and Old Spice Commercials Differ Greatly
Marketing Matters: Where AXE and Old Spice Commercials Differ Greatly
When we think of commercials, AXE and Old Spice might come to mind, especially on Superbowl Sunday. However, there is a vast difference in marketing strategies that either grabs the audience’s attention, or leaves them baffled as to what they just witnessed on their television screen. Effective marketing goes beyond just funny commercials. There has to be strong sales numbers that prove the ad…